EVENT DETAILS
Join us for the 23rd Annual Coaches vs. Cancer Tourney Tip-Off Breakfast, presented by ACME Markets!
Guests will gather virtually for NCAA Division I Basketball Tournament pick discussions. Compare your brackets to those of the Philly 6 Coaches and sports media personalities Joe Lunardi, Seth Greenberg, and our host, Amy Fadool of NBC Sports Philadelphia!
WHEN: Monday, March 15 and Tuesday, March 16, 2021, 8:00-8:45AM
WHERE: Webinar link to be emailed to all participants prior to March 15
Our traditional program will be split between Monday, March 15 and Tuesday, March 16. Tourney Tip-Off Breakfast supporters will also get exclusive access to never before seen digital content to be released throughout the tournament!
For more information contact Ali Gill at or 215.985.5342
BREAKFAST HIGHLIGHT VIDEO

Thank you to Temple University student Ray Dunne for creating this video!
Royalty Free Music from Bensound
SPONSORSHIP
Championship Sponsor: $10,000
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Unlimited corporate access to the virtual series -
Unlimited corporate access to exclusive virtual CvC content to be released during each tournament round -
Opportunity to provide a brief pre-recorded video to kick off the program -
Opportunity for Philly 6 coach to video call into a team meeting or pre-record a team shout out video (TBD based on coach availability) -
Company logo on: -
Virtual event background of hosts, coaches, and speakers -
Digital invitation -
Website (ww.phillycvc.org/tip-off-breakfast) -
Digital sponsor display board -
All event signage
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Full color ad in digital program book -
Verbal recognition by emcee during program -
Inclusion in all press releases and media alerts related to the Breakfast -
Shout out on the Coaches vs Cancer Facebook page, 1,100+ followers -
Inclusion in all email promotion related to the Breakfast, 1,400+ subscribers
Final Four Sponsor: $5,000
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Unlimited corporate access to the virtual series -
Unlimited corporate access to exclusive virtual CvC content to be released during each tournament round -
Company logo on: -
Digital invitation -
Website (ww.phillycvc.org/tip-off-breakfast) -
Digital sponsor display board -
All event signage
-
-
Full color ad in digital program book -
Verbal recognition by emcee during program -
Inclusion in all press releases and media alerts related to the Breakfast -
Shout out on the Coaches vs Cancer Facebook page, 1,100+ followers -
Inclusion in all email promotion related to the Breakfast, 1,400+ subscribers
Three Point Shot Sponsor: $3,000
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Corporate access to the Tourney Tip-Off Breakfast virtual series for ten (10) -
Corporate access for ten (10) to exclusive virtual CvC content to be released during each March Madness tournament round -
Full color ad in digital program book -
Company listing on event website and event signage -
One table of ten (10 seats) for the Preseason Luncheon, Fall 2021
Coaches vs. Cancer Priotity Club: $1,000
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Corporate access to the Tourney Tip-Off Breakfast virtual series for ten (10) -
Corporate access for ten (10) to exclusive virtual CvC content to be released during each March Madness tournament round -
Company listing on event website, event signage, and in digital program book
Coaches vs. Cancer Priority Club Buy Up: +$500
Upgrade your Coaches vs. Cancer Priority Club package to share the Coaches vs. Cancer experience with your whole team!
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Unlimited corporate access to the virtual series -
Unlimited corporate access to exclusive virtual CvC content to be released during each tournament round
Digital Program Ad: $250
- Full color ad in digital program book
THANK YOU TO OUR SPONSORS
Presented By:





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Three Point Shot Sponsors
Fox Chase Cancer Center Independence Blue Cross
The Philadelphia Eagles Porsche of The Main Line
Priority Club Table Sponsors
UnitedHealthcare
Villanova Athletics
WSFS Bank
AmeriHealth Caritas
Joseph F. Kessler, Esq.
Philadelphia Insurance Companies
Rittenhouse Foundation
Audio Visual support provided by: Macular Media & Synergetic Sound & Lighting



CONGRATULATIONS TO OUR HONOREES!
Dinsmore Award presented to Kevin Kelly
Kevin Kelly has been a high school basketball coach in the Philadelphia area for the past 26 years. Currently, he is the head boys’ basketball coach at Ridley High School. Previously he coached in the Philadelphia Catholic league, the Ches-Month league and Del-Val league, where he won 2 Del-Val league championships.
Kevin was diagnosed with CML (leukemia) in 1998. He was Philadelphia chromosome positive and underwent a bone marrow transplant at Abramson Cancer Center at the University of Pennsylvania under the medical supervision of Dr. David Porter. Kevin’s brother donated the marrow that saved his life.
He relapsed in 2006 and continues to receive maintenance treatment once a month. Part of his treatment regimen includes Gleevec. The American Cancer Society provided funding to help scientists develop Gleevec, the first anti-cancer drug to target CML.
Kevin lives in southern Chester County with his wife Tishi and their three children. He has participated in Coaches vs Cancer events and tournaments in the past and has raised thousands of dollars to support cancer research through charity bike rides.
We’re thrilled to be honoring Kevin’s survivorship and his commitment to the Philadelphia basketball community by presenting him with the Dinsmore Award!
Speedy Morris Service Award presented to Greg Alessandroni
Greg Alessandroni has been coaching basketball in the Philadelphia area for the past 18 years. He spent 6 years as an Assistant Women's Coach at Gwynedd Mercy University, capping off his time with a Conference Championship and NCAA tournament berth. He also worked closely with Howard Brown and iBall United as Director of Scouting & Coaching - helping players realize their dream of playing professionally overseas.
In 2010, Alessandroni started All About ATTITUDE, LLC ~ A3 Hoops which provides personalized individual and group instruction, camps and clinics for players of all ages and skill levels. The goal of A3 Hoops is to develop well rounded, high basketball IQ players – with a primary focus on basketball fundamentals.
Greg prides himself on volunteerism and giving back to the community. After joining Coaches vs. Cancer as a volunteer 10 years ago, Greg decided he wanted to do more and provide his student athletes a vehicle to give back. In May of 2019, Greg hosted his 5th Annual “Shoot the Lights Out on Cancer” event. A3 Hoops has raised more than $58,000 over the past 5 years to benefit the American Cancer Society Philly Coaches vs. Cancer program. In October 2016, Greg received the Volunteer Achievement Award from the American Cancer Society.
Greg Alessandroni lives in Montgomery County, Pa. with his wife, Kathy and daughters Juliana (22) and Gabriella (19). We’re excited to be honoring Greg with the Speedy Morris Service Award for his commitment to Philadelphia basketball and Coaches vs. Cancer!